Must-Follow Content Marketing Predictions for Personal Brands in 2024
My skillset is nowhere near the level of Miss Cleo, but I predict that 2024 is going to be the year that will be transformative for a lot of folks - if they yield to the inevitable changes that impact how personal brand based entrepreneurs move.
We saw a huge change in our world with the emergence of tools like ChatGPT and things are only going to get spicier as the technology advances. I’ve got several predictions for 2024, and I cannot WAIT to see how that play out!
Curious about what to expect? Here are my top six:
🧠 More AI, Less Manual Strain
If you did not make time to automate your business in 2023, it will be critical to make automation your new BFF in 2024. Think of it as your business's autopilot, handling those repetitive tasks while you focus on the big picture. 2024 will be about working smarter, not harder. If you are still doing tasks like social media, email marketing, and lead generation manually, you may be missing out on opportunities to focus on other revenue generating activities in your business.
By 2025, half of our manual tasks are predicted to be powered by AI. That's not just efficient; it's a game-changer. Around 60% of workers will be using AI to assist with their daily tasks. Talk about having a superpower at your fingertips! Get informed about automation tools and how they can help your business, particularly in the area of content marketing.
📚 PLR Explosion
Content is king, but creation is time-consuming. That's where PLR (Private Label Rights) swoops in. If you are unfamiliar, It's like having a ghostwriter without the hefty price tag. Customize, tweak, and voila – you've got content that speaks your brand's language without the extra effort.
I encourage you to think about making your OWN PLR products to sell to others who are having a hard time creating content in your field.
I see PLR becoming a new revenue stream for businesses in 2024, because many people are recognizing that creating consistent content pieces from scratch is not the walk in the park the internet makes it appear to be. While AI has changed the game, you’d be surprised at the number of people who do not want to spend the time on prompt engineering 50-11 times to get the right output of content.
Authenticity Will Reign Supreme
In a world of Ai generated words and filters, being real is revolutionary. Human content won’t just be a trend in 2024; it's a necessity. We will see audience crave connections, stories, and experiences. Prioritize how you can show up and ensure people can feel YOU through videos, live streams, live events, and with any opportunity that allows them to see your authenticity.
I predict that because of all of these new and amazing technology tools, it will be harder and harder to learn who the real experts are in some spaces. Use 2024 to build your brand and show your face, your flaws, your lessons, and your wins. Your experience will continue to be the biggest differentiator and you have to own it even more to show your value.
Community: Your Business's BFF
What did Beyoncè and Taylor Swift have in common in the Summer of 23’ besides flawless costumes, stimulating economies and sold out tours? Community. Community isn't just a group of people; it's the heartbeat of your business. In 2024, it's all about building that tribe of loyal followers who resonate with your brand's values and offers.
2024 is the time to start building community - whether that is an email list, Facebook group, hosting virtual or in-person events, 2024 will be a perfect time to build a shared space for your audience. While community may feel like “one more thing” to your never-ending to do list, it will definitely help you stay at the top of mind.
DIY: Do It Yourself, But Better
Times are changing, wallets are tightening, but opportunities are everywhere. In 2024, smart businesses will craft value-packed offers and payment plans platforms (think Afterpay or Klarna) that meet different customer budgets. 2024 will continue to see a demand for online courses and books that help others upskill, reskill, or just exploring new horizons. Books and e-learning platforms are invaluable tools for growth and development in the business world and will continue to grow especially as we see the ebbs and flows of our economy.
Consider packaging your genius into an online course or book in 2024 to provide a way for someone to access your knowledge without accessing your time.
Less Search, More Find
In the fast-paced digital world, who has time to scroll through pages of search results? The future is about getting exactly what you need, exactly when you need it, with minimal effort. I predict that we will see the number of Google (and other search engines) searches go down, and the number of people searching via AI go up. In 2024, research how to make your business more visible through AI search tools / assistants like ChatGPT. Also with Siri, Alexa, and others, Voice Search Optimization (VSO) will be very prevalent.
Optimizing your business for VSO means you're not just on the map; you're leading the pack. Most small businesses have not optimized to be searched for via voice. VSO is about being heard, quite literally, in a crowded digital space. Get more into VSO and make sure you business is “search friendly” when people are talking directly to their digital devices.
So, there you have it, ya’ll – your sneak peek into 2024. I encourage you to research these trends and make them your superpowers. Remember, the future belongs to those who prepare for it today.
What are your content marketing predictions for 2024?
